Modern Marketing | Done Right
















A WARM WELCOME

WE ARE INNOVATORS

WE ARE INNOVATORS PROVIDING

UNPARALLELED MARKETING AND SUPERIOR

INTERNET TECHNOLOGY, WITH THE ULTIMATE

GOAL BEING TO POSITION OUR CLIENTS AT

THE TOP.




We want to personally thank you for allowing us to share our story with you. As you begin to learn a little more about who we are and what we do, you will find our team to be a unique blend of Realtors and Marketing Professionals, setting a new standard in the real estate industry.  

Your home has become a place where memories have been created, holidays celebrated and stories lived. Buyers are looking to re-create those same memorable experiences. Our innovative marketing provides them with a preview by way of professional photography, detailed presentation, integrated platforms and social media engagement. People love a great story, and we know how to tell them.

Throughout the pages that follow you’ll get an inside look at the way we work. We believe in being completely transparent with our clients. We invite you to pull back the curtain to see the inner workings of our team, and we think you will like what you find. Our innovative high-tech approach is balanced with a high-touch commitment to each of our clients.


WE VALUE SERVICE.
WE VALUE YOUR STORY. 
WE VALUE YOU.

THE REVOLUTION OF

REAL ESTATE BEGINS

HERE







Well into the new millennium, the real estate industry still clings to professional standards set within the last century. We believe there's a better way.

Here's How we do ΓEA⅃ ESTATE DIFFERENTLY.




























OUR MISSION

OUR PRIORITY

Our primary goal is helping you make the best decisions possible.


CLARITY

Selling your home is a major life choice, and one that can seem incredibly daunting. With the One House Group you will have all the information you need about the market, pricing strategy, and selling process. You’ll know what we are doing, why we are doing it and what results to expect.

INVOLVEMENT

Collaboration – We have a proven system for selling homes. However we also recognize that every client and situation is unique, and ultimately this is about your home and what’s best for you. We provide the knowledge, tools, technology and guidance; Together we make the decisions.

Confidence – You want to know that you’re making the right choices throughout the sale process. Our expertise, transparency, and consistent communication will earn your trust giving you the best possible experience from start to finish.



BECAUSE EVERY HOME IS

UNIQUE


WE Believe THE MARKETING PLAN SHOULD BE TOO.


We look at every property with a fresh set of eyes. We make sure to spend our marketing dollars where they are most effective, and we have an in-house Marketing Specialist to ensure this happens. We strategically think through the mind of the potential buyer for your property. This dictates everything from

our tailored content, photography, videography, staging/styling, online strategy and targeted marketing. We only use the best-in-the-business in terms of tools & resources, and our difference lies within individualization. Each plan is customized for each home individually, our in-house marketing team decides what services your home would benefit the most from.


AND THAT IS


MODERN MARKETING DONE RIGHT





























LOVE YOUR 

LISTING


FALL HEAD OVER HEELS IN LOVE WITH YOUR OWN LISTING. WHY? BECAUSE THEN BUYERS WILL DO THE SAME.

THE AVERAGE PROCESS

In all honesty, current tools & technology make it quite simple to list a property for sale. By entering the proper information into the MLS system and clicking a few buttons, the average Real Estate Agent can easily have their listings appear for sale online and in front of buyers.

WE DON'T DO AVERAGE.  EVER!

We certainly don't do what most realtors do. We push harder. We don't just promise, we deliver. We customize everything. We create an experience. We create a unique sales and marketing strategy for every single property. We deliver a seamless and turnkey experience from start to finish. And boy, do we ever work hard for you.


SHOWCASE YOUR HOME
Any agent can schedule a photographer, but the One House Group ensures that the quality of the photography meets are high standards. Photos are critical to the presentation of your home.

First Impressions count, everything starts there.

96% of buyers start their property search online and swipe through thousands of photos to find the ‘one’. Unfortunately, that can also make it harder for buyers to distinguish one listing from another. After a certain point, they can all tend to look the same. When you only have a split second to grab a buyer’s attention and have your listing stand out from the rest, the photos have to make them “stop” or “go back.” We demand stunning photos and work with only the best photographers in the industry. Professional photography with a unique and creative eye for every listing is our standard. Our images are shot with wide-angle lenses, are high resolution and always unfiltered. Our photographers are just that good.





























Drone Photography

Revolutionizing an Old Industry Standard


There used to be a time when a camera and a roll of film were all you needed to create beautiful photos. It was a much simpler time. These days we have a wider variety of instruments to choose from. There are DSLR cameras, mirrorless cameras, smartphones, and even the latest addition to the lineup: the camera drone. Drones have taken the world by storm. These amazing flying contraptions have propelled the art of photography and videography to fantastic new heights (pun intended) and the popularity of drone videography is increasing dramatically. 




Not only does it uniquely showcase your home, but it provides us with the ability to showcase the lot & location, which can often be overlooked in photos..





























Video Tours

SHOWCASING YOUR HOME IN A MODERN AND CREATIVE WAY

Visual appeal and motivators are important when it comes to showcasing your home online. There is no better way to show off the virtues of a home than through video tour (apart from doing an actual, in-person walk-through, of course!). Video tours performed by the agent that has the listing is the best way to show buyers all the great features of your home! This gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be. Video tours give us the ability to convey information effortlessly and quickly, and allows potential buyers to see how rooms and spaces connect and get a feel for the flow of the home. Video Tours essentially give the buyer the ability to tour your home from the comfort of their home!

The logical reasons aside, virtual showings ultimately are about being able to capture that 'Wow' factor of your home, and the One House Group knows how to do just that. By providing the buyer a personalized tour we are able to showcase all the great features your home has to offer. We have the ability to create an engaging experience that keeps potential buyers who are considering viewing your home engaged and focused from start to finish. The attention to detail and and little touches in the tour are important for the overall effect, and you want to know that you have a team that places a priority on getting these details just right. A video tour done properly will provide perspective buyers with information not even their realtor will have!

3-D virtual tours

The Ultimate IMMERSIVE experience FOR YOUR UNIQUE HOME


Our 3-d tour is an interactive tool that allows

potential buyers to move through your unique

homes layout and view it at any angle.

Experience

Quite simply, 3-D Tours are the closest you

can get to being in a home without seeing it

in person. It’s the ultimate immersive

experience.

Online Marketing

Forget "curb appeal" for a moment,

let's talk about "web appeal"

3-D Tours provide an immeasurable boost to

online marketing. This is a feature that a

vast majority of listings don’t have and can

be a valuable way to set your unique home apart from the rest of the listings that YOUR buyer may be looking at.

Unique

The 3-D tours provide a completely unique

sense of the layout of the homes with the

“Dollhouse” view, in addition to offering a

traditional floorplan view.




It is so important to be aware that there is a huge difference between a Virtual Tour and a 3-D Tour. Some agents may offer a 'Virtual Tour' and what is provided is actually a slideshow of the photos of your property. We make sure that if you're promised a 3D Tour - It's done right!































Why Staging Matters

help buyers visualize your home as their future

Staging your home before putting it on the market has proven to be extremely beneficial. The ultimate goal of staging is to maximize the square footage in your home and highlight the floor plan. In a recent report released by the National Association of Realtors it was stated that over 81% of buyers find it easier to visualize the property as their future home when it's staged, and almost 1/3 of buyers are more willing (or able) to overlook imperfections when the home has been properly staged. This is why the One House Group has professional stagers available to our clients if it's needed.


Buyers tend to label the homes they see. You want to be REMEMBERED as the "house with the beautiful finishes" not  the “house with the office furniture where the dining room should be.” Both of these evoke emotional reactions, and you will be better served by eliminating distractions

Offline Marketing

Our Signature Blend of Top Quality Content and Distinctive Design
























Feature Sheets used to be a pamphlet on your counter with a few simple pictures and a write up that buyers could take with them.  Typically these sheets were not picked up at all or disposed of after leaving your home.  At One House we believe there is a better way to present your home and a more environmentally responsible way as well!  Our upcycled Feature Sheets (created using wood that has been disposed of in new communities) provide the buyer with a digital feature sheet directly to their phone or tablet.  When scanned, the buyer is taken directly to your properties personal website designed specifically for your home. This website showcases all the great features of your home, the photos, and a specific section showcasing your community (because we're not just selling your home, we're selling them a lifestyle as well). Once the home has sold the feature sheet can be added to your compost bin! No more paper waste.




PROFESSIONAL MEASUREMENTS

THERE'S VALUE IN ACCURACY AND WE WANT YOU TO LIST WITH CONFIDENCE

The world of real estate has changed, and so have the rules that go along with it.

Not long ago a home could be listed by using the measurements off of a previous listing or a builder plan to provide information on size. That’s just not an acceptable practice anymore. In today's Real Estate industry professional measurements to the Residential Measurement Standard (RMS) are considered a required document, the same as a Real Property Report (RPR) is. It is required to ensure that the size of your home is truthfully presented. In the worst cases, misrepresentation can result in lawsuits and headaches for everyone involved in the sale. Furthermore, it shouldn’t come as any surprise that there is a hard dollar value in the square footage of your home! Selling your home can be stressful, don't add to that stress by listing without knowing for certain that you have taken the proper measures (No pun intended!)







With the One House group you can move forward with confidence knowing your home has been measured professionally to the RMS (Residential Measurement Standards) enforced by the Calgary Real Estate Board, and priced accordingly. 

Our Website is Anything But

Typical














ALLOW US TO INTRODUCE YOU TO 

OUR SECRET WEAPON




We Pack more Than an 

Eye Catching Web Presence


WE AIM TO BE AN INDUSTRY LEADER IN

DIGITAL INNOVATION

Our singular blend of interactive technology and quality design captures and entices potential buyers to ask more.

Online Marketing


It takes less than two-tenths of a second for an online visitor to form a first opinion of the content that they are viewing. Our analytics show that online visitors to our site can linger for nearly 2 minutes on a One House Real Estate Group listing - proving that the presentation of our quality content entices the viewer to want to learn more . This enhanced engagement creates a connection that can put your home on a buyer’s short list. We promote all of our digital material across the internet including social media platforms and make it easy to access, easy to navigate and a pleasure to view.



Targeted Advertising

Our online ads run through exclusive industry systems in addition to the ever growing social media networks and are individualized for each property. Through a campaign strategy, we run ads that are specifically designed to target potential buyers. These campaigns include Coming Soon ads, targeted and segmented email blasts, retargeting campaigns, Just Listed and Open House postings. This includes specifications down to age, area (as narrow as postal code targeting) and interests. We have a flawless online follow-up strategy that ensures that the right people know about your property and have a higher chance of converting from a inquiry to a potential buyer. Through our systems, our ads are placed in front of interested parties multiple times and across many partner websites and search engines.





Our ads are designed to demographically target the ideal buyers for a specific property. 



































We Target, Track & Convert Buyers

It is a proven fact that consumers distrust ugly websites.

Your property deserves to be showcased in all its glory!


Our website earns the attention of today’s modern, mobile buyers. Our website is user friendly, beautiful and captures 100’s of potential buyers each month.


Facebook and Instagram have become a marketing powerhouses. We will create a custom marketing campaign for your property that reaches thousands of potential buyers. Bottom line? We know how to turn LIKES into potential buyer LEADS!


We have a huge email database of potential buyers who are looking at properties right now that no one else has access to.  As soon as you decide to list with our team, we begin to market it on our database with pre-listing marketing to potential buyers searching in your area.


We respond to every inquiry the second they register using a sophisticated text and email messaging system. Our system makes it impossible for any potential buyer to fall through the cracks.

Why List With the One House Group

Beyond the Yard Sign

Listing with the One House Group empowers you with the strongest home sales kit in the industry. Here’s how you’ll benefit:

Local Experts.

Full Time Realtors.

Our team is built of dedicated professionals that are fully committed night and day to staying on top of the ever changing market and how it may affect your home sale, for better or for worse. Our unique blend of professional skills and local expertise means that your home is marketed right. The One House Real Estate Group not only specializes in certain neighborhoods, we live in the areas we work. Real Estate doesn’t get more local than that.

INNOVATIVE marketing

Homes that show well, sell quickly. One House Real Estate utilizes professional photography and staging, professional grade print material, social media and a powerful online presence. Buyers are exposed to more online listings and data than ever before, but the emotional experience – the story of a home – often isn’t conveyed. As any real estate professional and home owner knows, emotion is key. With our signature blend of interactive technology and quality design, buyers won’t just see your home – they’ll make an emotional connection.







Modern 
Marketing
Done
RIGHT.











ONLINE MARKETING | TARGETED ADVERTISING

THE CUSTOM PLAN | EXPOSURE


Your Home Online

OVER 90% OF BUYERS SEARCH FOR A HOME ONLINE

CLEARLY, CHOOSING A TEAM WITH A POWERFUL DIGITAL MARKETING PLATFORM IS CRITICAL TO YOUR SUCCESS. AT THE ONE HOUSE REAL ESTATE GROUP WE MAKE SURE THAT OUR LISTINGS RECEIVE  MAXIMUM ONLINE EXPOSURE.

The world we live in today is a digital one, and searching for a home is no different. Over 90% of buyers use the internet in their home searching process. While a strong local presence is also critical, real estate professionals must leverage their online presence more than ever before.

Buyers search online by location, neighbourhoods, and home details. Online listings allow viewers to look at multiple potential homes while narrowing down their search to a select few in the effort to save time.

Online searching maximizes the ability to compare and contrast homes on the market by selected criteria. Most of this is done before a potential home buyer connects with a real estate agent.

One House Real Estate, takes pride in positioning ourselves on the cutting edge of online technology. We have invested heavily in our website so that your home will be perfectly presented and easy for buyers to view


THE INTERNET IS THE #1 WAY IN WHICH BUYERS DISCOVER THEIR  NEXT HOME

THE SOCIAL MEDIA PLATFORM

WE KNOW HOW TO TURN LIKES INTO 

buyers FOR YOUR HOME

Because you're social, we are too. 


More than 19 million Canadians are now logging into Facebook at least once every month and that is more than half the population — while 14 million check their news feed every single day. We know how to target the buyers in your area looking for a home exactly like yours, and the statistics from our campaigns prove that. 

We have an in depth understanding of the demographics, social aspects of the areas we're targeting, and the traffic times that produce the highest return. We turn all this knowledge in to an action for reaching the the exact people that we know will be interested in your home. 

While Facebook continues to reign in popularity over other social platforms, we make sure to apply those same tech savvy lead generation skills to the other major channels, and ensure that your home is professionally presented across the board. 






Get In Touch

Danny James and Chad Kon

Phone: (403) 452-7227

EMAIL

Office Info

REAL Broker

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