Why “Market Average” Advice Doesn’t Work in Calgary
Calgary is not a uniform market.We’re a city of micro-markets, each behaving differently based on:- Community demand
- Property type
- Price point
- Inventory levels
- Buyer motivation
- Niched features (garage, layout, exposure, lot type, suite potential)
But an over-priced inner-city infill, or a townhouse backing a busy road?
You may see it sit for weeks.
This is why generic advice like “offer 5% under asking” is misleading — and often counterproductive.
What the Data Says Right Now
Current Calgary trends show:- Benchmark prices: Down modestly year-over-year (around 4–5% depending on the segment)
- Months of supply: Approximately 3.6, indicating a balanced market
- Sales-to-new-listings ratio: Roughly 69%, showing steady demand
- Detached homes: Price-sensitive — buyers expect value
- Condos: Competitive in several communities
For Buyers: Should You Offer Above Asking?
Short answer: sometimes — but only when the data supports it.You may need to go above list price when:- The home is sharply priced
- It’s in a high-demand SE community
- It checks nearly all your boxes
- The listing received multiple showings immediately
- The seller intentionally priced to attract a bidding environment
When You Should Offer Below Asking
This is becoming more common — and when done with strategy, it’s incredibly effective.You should consider offering below list when:- The home is overpriced relative to recent sales
- It’s been listed for 15+ days with minimal activity
- Key buyer feedback points (like lack of a garage, size, road exposure) haven’t been addressed
- The market is giving clear signals through low showings
- There are known repairs or updates needed
- The seller priced based on yesterday’s market, not today’s
How Much Below Asking Is Reasonable?
In today’s Calgary market:- 1–3% below asking is common for accurately priced listings
- 3–7% below asking is common for overpriced or longer-on-market listings
- 10%+ below asking is typically reserved for properties with major functional or location challenges
For Sellers: What Should You Expect?
Here’s the truth:
Buyers today are more selective, more informed, and more cautious than they were 12–18 months ago.What gets you the best price today?
Whether you’re buying or selling, we can walk you through the data, the comps, and the best strategy for today’s market.
- Pricing within 1–2% of market value
- Professional marketing
- High-quality visuals
- Proper staging or clean presentation
- Clear explanation of value (unique features, upgrades, location advantages)
A Strategy I Use Daily: Value Anchoring
One of the advantages of working in Calgary’s SE for so long — while still selling across the entire city — is understanding how buyers perceive value across community lines.Buyers will compare:- Mahogany vs. Auburn Bay
- Rangeview vs. Copperfield
- Cranston vs. Legacy
- Inner-city infill vs. SE detached new-build
The Biggest Mistake Buyers and Sellers Make
Assuming the list price is either the ceiling or the floor.It’s neither.The list price is a signal — not a verdict.Understanding the strategy behind the price is where strong negotiation begins.
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If you're unsure how aggressively to offer on a home — or how to price your property to attract top-dollar offers — reach out anytime for a strategy call.Whether you’re buying or selling, we can walk you through the data, the comps, and the best strategy for today’s market.
